Our network uses IAB certified ad serving technology, so all campaign performance and time reports contain IAB certified impression counts. We support JPG, GIF, Flash and a variety of other rich media file formats. We follow the IAB standards for Flash and other rich media.

Display Ad Type

Size

Position

Creatives

Medium Rectangle

300x250

Within Content Areas

GIF, HTML, JPG -
up to 60k in size

Wide Skyscraper

160x600

Right or Left Nav Bar on Most Sites

GIF, HTML, JPG -
up to 60k in size

Leaderboard

728x90

Top of Most Pages

GIF, HTML, JPG -
up to 60k in size

Custom Placements

Variable

Varies by Publisher

GIF, HTML, JPG

Flash Requirements

  • Hosted ad files may not exceed 100K
  • No limit on creative size if hosted elsewhere
  • Audio must be user initiated
  • Animation length may not exceed 15 seconds
  • Animation may loop up to 3 times
  • Click tag must be associated to its own button
  • Button needs to also be the full size of the image
  • Flash files clicks must open in a new browser
  • Flash files can only have 1 click through link
  • The click tag action script should entered exactly as shown below. Note that clickTAG is case sensitive.

on (release)
{
getURL(clickTAG, “_blank”);
}

Video and Expandable Requirements

  • Initial File Size: 30K, 70K per panel
  • Audio Initation: User Click
  • Expand Initiation: User Click or Roll Over
  • Contract Initiation: User Roll Off
  • Direction of Expansion 728x90 : Down
  • Direction of Expansion 160x600 : Left
  • Direction of Expansion 300x250 : Down or Up
  • Max Expand Size 728x90: 728x400
  • Max Expand Size 160x600: 320x600
  • Max Expand Size 300x250: 500x500
  • Close Button & Controls: Required, top right
  • Animation Length: 15 seconds
  • Looping: 3 loops max
  • Max Uninitiated Video Length: Up to 30 seconds
  • Expandable Hotspot Limitations: 33% of ad

HTML Requirements

  • Max file size for the HTML file is 100K
  • File format can either be HTML or TXT
  • For ad code from another ad server, file must be third party click tracking enabled
  • Requires up to 5 business days to review and ensure that the ad is displayed properly and clicks are counted accurately through our ad server
  • Audio must be user-initiated
  • IFRAME/JavaScript tags are accepted for third-party serving
  • Three loop max restriction
  • Click-through URL must open in a new window